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Will Xiaomi get into a tough fight with Apple and Lenovo?

Xiaomi is gearing up to enter the PC segment with the launch of its first laptop.

Xiaomi had an impressive year when it came to device sales across segments and markets, including the Indian market. After Xiaomi phones, ACs and water purifiers buzzing in the tech world, Xiaomi has plans to introduce linux based laptops too, and get into a strenuous fight with Apple and Lenovo.

Samsung Electronics is proposed to supply memory chips, and that may extend to providing displays. While this will boost Samsung’s components business, Xiaomi’s laptops will call for a fight among HP, Lenovo and Apple, who have been the market rulers for a decade now. With Xiaomi getting into the PC business, it is bringing additional cost pressures against industry leaders Lenovo, Hewlett-Packard and Apple.

Xiaomi’s notebook would be available in the first quarter to compete with such premium computers as Apple’s MacBook Air and Lenovo’s ThinkPad. According to the leaked details, the Xiaomi laptop will feature a large 15-inch display with a full-HD (1080p) resolution. The laptop is said to pack an Intel Haswell processor (Core i7-4500U) and feature two 8GB dual channel memory modules, which means it will pack a total of 16GB of RAM.

The alleged Mi laptop has been also leaked in few images that show similar design aesthetics to Apple’s Macbook Air range, featuring a similar color scheme, bezel size, keyboard style, and other details. . The Chinese brand will price its first laptop at as low as CNY 2,999 (Rs. 30,700 approximately).

Within five years, Xiaomi has climbed up the industry rankings by providing stylish devices with premium components at mid-range prices.

Xiaomi was claimed to be the third-largest mobile phone vendor in terms of smart phones sold replacing Huawei in the third quarter this year, according to a market research firm. Xiaomi India Head, Manu Kumar Jain announced that the Chinese smart phone brand had crossed a major milestone in India this month, managing to sell 1 million smart phones in the country since its entry in July. The company had also announced that its first fitness tracker, the Mi Band, enjoyed great success as the company shipped over 1 million units since the tracker went on sale on August 18.

Worldwide smart phone sales recorded their slowest growth rate since 2013 in the second quarter of 2015, according to Gartner. Xiaomi’s venture into PCs comes as growth in its core market winds down. A rapidly maturing home market has prompted Xiaomi to look toward India, Brazil and other less-saturated smart phone arenas.

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